Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
Material type:
TextLanguage: english Series: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, 2006.Edition: 3rd edDescription: xxvii, 700 p. col. ill. 26 cmISBN: - 0072830875 (alk. paper)
- 658.83 22 JOS 2006
- HF5415.2 .H258 2006
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JCC Rouf Library General Stacks | 658.83 JOS 2006 | C-1 | Available | BDT | 19875 |
Includes bibliographical references (p. 669-677) and indexes.
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