Marketing research : within a changing information environment /
Hair, Joseph F.
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 3rd ed. - Boston, Mass. : McGraw-Hill/Irwin, 2006. - xxvii, 700 p. col. ill. 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 669-677) and indexes.
0072830875 (alk. paper)
Marketing research.
HF5415.2 / .H258 2006
658.83 / JOS 2006
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 3rd ed. - Boston, Mass. : McGraw-Hill/Irwin, 2006. - xxvii, 700 p. col. ill. 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 669-677) and indexes.
0072830875 (alk. paper)
Marketing research.
HF5415.2 / .H258 2006
658.83 / JOS 2006