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999 _c5963
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005 20171231131324.0
008 060518s2007 njua 001 0 eng
020 _a0470055766 (cloth)
020 _a9780470055762 (cloth)
035 _a(BD-JhCC)5963
035 _a(OCoLC)69028295
040 _aDLC
_cDLC
_dBAKER
_dYDXCP
_dUKM
_dBTCTA
_dC#P
_dYDX
_dVP@
_dDLC
_dBD-JhCC
041 _aeng
050 0 0 _aHF5415.15
_b.M265 2007
082 0 0 _a658.5/03
_222
_bMAC 2007
100 1 _aMack, Benjamin,
_d1968-
245 1 0 _aThink two products ahead :
_bsecrets the big advertising agencies don't want you to know and how to use them for bigger profits /
_cBen Mack.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons,
_cc2007.
300 _axiii, 242 p. :
_bill. ;
_c23 cm.
500 _aIncludes index.
650 0 _aProduct management.
650 0 _aMarketing.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0614/2006016568.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0741/2006016568-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0741/2006016568-d.html
942 _2ddc
_cBK