000 01160cam a22003254a 4500
001 14280
003 BD-JhCC
005 20250226114618.0
008 041101s2006 maua b 001 0 eng
020 _a0072830875 (alk. paper)
035 _a(BD-JhCC)14280
040 _aDLC
_cDLC
_dDLC
041 _aenglish
050 0 0 _aHF5415.2
_b.H258 2006
082 0 0 _a658.83
_222
_bJOS 2006
100 1 _aHair, Joseph F.
245 1 0 _aMarketing research :
_bwithin a changing information environment /
_cJoseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
250 _a3rd ed.
260 _aBoston, Mass. :
_bMcGraw-Hill/Irwin,
_c2006.
300 _axxvii, 700 p.
_bcol. ill.
_c26 cm.
440 0 _aMcGraw-Hill/Irwin series in marketing
504 _aIncludes bibliographical references (p. 669-677) and indexes.
650 0 _aMarketing research.
700 1 _aBush, Robert P.
700 1 _aOrtinau, David J.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0619/2004061113-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0619/2004061113-t.html
942 _2ddc
_cBK
999 _c14280
_d14280