Marketing research : methodological foundations / Gilbert A. Churchill, Dawn Iacobucci.
Material type:
TextLanguage: english Publication details: Mason, Ohio : Thomson/South-Western, 2005.Edition: 9th edDescription: xxii, 697 p. : ill. ; 26 cmISBN: - 0324201605
- 658.83 22 CHU 2005
- HF5415.2 .C5 2005
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JCC Rouf Library General Stacks | 658.83 CHU 2005 | C-1 | Available | BDT | 19881 |
Includes bibliographical references and indexes.
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