TY  - BOOK
AU  - Lockley,Lawrence Campbell
AU  - Dirksen,Charles J
AU  - Kroeger,Arthur
TI  - Cases in marketing
AV  - HF5415 .L56 1971
U1  - 658.8 
PY  - 1971///]
CY  - Boston
PB  - Allyn and Bacon
KW  - Marketing
KW  - Case studies
ER  -