Lockley, Lawrence Campbell, 1899- Cases in marketing / Lawrence C. Lockley, Charles J. Dirksen [and] Arthur Kroeger. - 4th ed. - Boston, Allyn and Bacon [1971] - xiv, 374 p. illus. 23 cm. Subjects--Topical Terms: Marketing--Case studies. LC Class. No.: HF5415 / .L56 1971 Dewey Class. No.: 658.8 / LOC 1959