TKO sales! : ten knockout strategies for selling more of anything - Anderson, Dave, 1961- (Hoboken, N.J. : John Wiley & Sons, 2008)
Make the first sale to yourself -- Sell yourself before you sell your product -- Have heart surgery every day -- Sell with your ears -- Remember that less is more because more is a bore -- Ask and ye shall receive, and if you don't, ask again! -- Stop objections in their tracks -- Make your list and check it twice -- Decide what, where, when, how and now -- Knockout summary for follow through.
Includes bibliographical references (p. 123) and index.
Keywords: Selling; Sales management