Mack, Benjamin,  1968- <br/><br/>
Think two products ahead :  secrets the big advertising agencies don't want you to know and how to use them for bigger profits / 
Ben Mack. 
 - Hoboken, N.J. :  John Wiley & Sons,  c2007. 
 - xiii, 242 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0470055766 (cloth) 9780470055762 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.15  / .M265 2007 
<br/><br/><label>Dewey Class. No.: </label>658.5/03  / MAC 2007