TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Kanuk, Leslie Lazar 
TI  - Consumer Behavior
SN  - 8120320700
U1  - 658.8342 
PY  - 2002///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Consumer behavior
KW  - Motivation research
KW  - Marketing
ER  -