Schiffman, Leon G. <br/><br/>
Consumer Behavior / 
Leon G. Schiffman, Leslie Lazar Kanuk 
 - 7th ed. 
 - New Delhi :  Prentice-Hall of India,  2002. 
 - 469 p. :  25 cm. 
<br/><br/><label>ISBN: </label>8120320700 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCH 2002