Schmetterer, Bob <br/><br/>
Leap / 
Bob Schmetterer,  
 - New York :  John Wiley & Sons, Inc.  2003 
 - 241 p. :  24 cm. 
<br/><br/><label>ISBN: </label>0471229172 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Planning
<br/><br/><label>Dewey Class. No.: </label>658.8  / SCH 2003