Think two products ahead : (Record no. 5963)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01243cam a22003254a 4500 |
| 001 - CONTROL NUMBER | |
| JCCL Control Number | 5963 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| JCCL marc code | BD-JhCC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171231131324.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060518s2007 njua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470055766 (cloth) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470055762 (cloth) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| system control number | (BD-JhCC)5963 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| system control number | (OCoLC)69028295 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BAKER |
| -- | YDXCP |
| -- | UKM |
| -- | BTCTA |
| -- | C#P |
| -- | YDX |
| -- | VP@ |
| -- | DLC |
| -- | BD-JhCC |
| 041 ## - LANGUAGE CODE | |
| Language code of Book | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.15 |
| Item number | .M265 2007 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.5/03 |
| DDC Edition number | 22 |
| Author mark and Year | MAC 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mack, Benjamin, |
| Dates associated with a name | 1968- |
| 245 10 - TITLE STATEMENT | |
| Title | Think two products ahead : |
| Remainder of title | secrets the big advertising agencies don't want you to know and how to use them for bigger profits / |
| Statement of responsibility, etc | Ben Mack. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hoboken, N.J. : |
| Name of publisher, distributor, etc | John Wiley & Sons, |
| Date of publication, distribution, etc | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xiii, 242 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | http://www.loc.gov/catdir/toc/ecip0614/2006016568.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0741/2006016568-b.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0741/2006016568-d.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date of accession | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | JCC Rouf Library | JCC Rouf Library | General Stacks | 12/31/2017 | 1 | 658.5/03 MAC 2007 | 8149 | 09/26/2023 | 07/23/2023 | C - 1 | Books |