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Marketing: principles and methods

Phillips, Charles F. 1910-1998.

Marketing: principles and methods [by] Charles F. Phillips and Delbert J. Duncan. - 4th ed. - Homewood, Ill., R.D. Irwin, 1960. - xviii, 779 p. illus. 24 cm.

Includes bibliography.

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .P483 1960

Dewey Class. No.: 658.8 / PHI 1960

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