Cases in marketing /
Lockley, Lawrence Campbell, 1899-
Cases in marketing / Lawrence C. Lockley, Charles J. Dirksen [and] Arthur Kroeger. - 4th ed. - Boston, Allyn and Bacon [1971] - xiv, 374 p. illus. 23 cm.
Marketing--Case studies.
HF5415 / .L56 1971
658.8 / LOC 1959
Cases in marketing / Lawrence C. Lockley, Charles J. Dirksen [and] Arthur Kroeger. - 4th ed. - Boston, Allyn and Bacon [1971] - xiv, 374 p. illus. 23 cm.
Marketing--Case studies.
HF5415 / .L56 1971
658.8 / LOC 1959