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Cases in marketing /

Lockley, Lawrence Campbell, 1899-

Cases in marketing / Lawrence C. Lockley, Charles J. Dirksen [and] Arthur Kroeger. - 4th ed. - Boston, Allyn and Bacon [1971] - xiv, 374 p. illus. 23 cm.

Subjects--Topical Terms:
Marketing--Case studies.

LC Class. No.: HF5415 / .L56 1971

Dewey Class. No.: 658.8 / LOC 1959

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