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Consumer Behavior /

Schiffman, Leon G.

Consumer Behavior / Leon G. Schiffman, Leslie Lazar Kanuk - 7th ed. - New Delhi : Prentice-Hall of India, 2002. - 469 p. : 25 cm.

ISBN: 8120320700

Subjects--Topical Terms:
Consumer behavior
Motivation research
Marketing

Dewey Class. No.: 658.8342 / SCH 2002

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