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Marketing research : the impact of the Internet /

McDaniel, Carl

Marketing research : the impact of the Internet / Carl McDaniel, Roger Gates. - New York: South-Western; 2002. - xxxii, 682, 36, 9 p. : ill; 26 cm.

ISBN: 9780470001295

Subjects--Topical Terms:
Marketing Recherche

Dewey Class. No.: 658.83 / MCD 2002

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